ABOUT US
We are an independent production company, founded by Alex Aalto in 2018. Alex’s career initially began as a photographer in Finland more than 15 years ago, and his journey to eventually landing in production has taken him across the globe, ultimately establishing our base in London. Today, we also have offices in Cairo and Hong Kong, operating worldwide.
Our extensive client portfolio includes the world’s most renowned brands in fashion, high-street, lifestyle, technology, and luxury, as well as prestigious fashion publications and high-profile talents. We specialise in still, video, and event production, with a strong passion for location shoots. Committed to managing the entire production process—from concept creation to logistics and post-production—we’re known for our unique, perfectionist eye for detail and top-tier delivery.
We collaborate with talent at every level, providing opportunities for aspiring creatives and leading large-scale productions with top industry names. We picture diversity. We value efficiency and transparency, avoiding unnecessary hierarchy. Guided by modern Scandinavian leadership principles, our productions prioritise equality and skills over age or background. Curated hospitality, final touches, and ultimate professionalism blended with a fun, inclusive environment, form the core of our operations.
We are an independent production company, founded by Alex Aalto in 2018. Alex’s career initially began as a photographer in Finland more than 15 years ago, and his journey to eventually landing in production has taken him across the globe, ultimately establishing our base in London. Today, we also have offices in Cairo and Hong Kong, operating worldwide.
Our extensive client portfolio includes the world’s most renowned brands in fashion, high-street, lifestyle, technology, and luxury, as well as prestigious fashion publications and high-profile talents. We specialise in still, video, and event production, with a strong passion for location shoots. Committed to managing the entire production process—from concept creation to logistics and post-production—we’re known for our unique, perfectionist eye for detail and top-tier delivery.
We collaborate with talent at every level, providing opportunities for aspiring creatives and leading large-scale productions with top industry names. We picture diversity. We value efficiency and transparency, avoiding unnecessary hierarchy. Guided by modern Scandinavian leadership principles, our productions prioritise equality and skills over age or background. Curated hospitality, final touches, and ultimate professionalism blended with a fun, inclusive environment, form the core of our operations.